User-based pricing has been the default pricing model for SaaS since its inception, founded on the premise that more users equals more value. However, as GenAI accelerates fundamental shifts in how software applications deliver value, this core premise starts to break down… so what’s next?

During this session, Shiv Pabari, Hg Pricing Specialist, will explore why user-based pricing is at risk, what the alternative is, and what to keep in mind when making this transformational shift.