Name
Group Exercise: Annual Planning Simulation
Date & Time
Tuesday, October 8, 2024, 4:00 PM - 5:30 PM
Matt Gallagher
Description

Tis the season...for annual planning! In this competitive team simulation, you will play the role of either the head of sales, marketing, or pricing/CS at a SaaS company.

You start with a company ARR of $100M, a 20% growth goal, and a fixed budget for your department. You then have a menu of options, e.g. you can choose to add hunters, farmers, BDRs, or other roles; run marketing campaigns; raise prices; buy expert studies; etc.  You just need to stay under budget and get all team members to agree. 

Winning team earns a real-life prize and more importantly...bragging rights at dinner.