We are seeing an increasing number of GenAI product developments across the Hg portfolio, but the question of pricing is often tackled too late - putting margin or adoption at risk, or exacerbating what can already be significant operational complexities. In this session, Simon Comfort, Hg Pricing Specialist, will discuss best practice principles and examples to structure your thinking around effectively monetising these innovations.

We will be joined by Litera's VP of Pricing & Packaging, Rion Walker, who will share valuable insights from their recent launch of a GenAI-driven product.