In today's business landscape, where customer success and loyalty are paramount, Chief Customer Officers play a crucial role in shaping a company's customer-centric strategy by creating a culture of customer-empathy, helping influence company-wide strategies, overcoming common obstacles while capitalizing on emerging trends to enhance customer success. CCO’s have to balance keeping their eyes on leading indicators, while still being able to champion the voice of the customer inside of an organization.

The role of the CCO has never been more critical in the evolution of an organization, it’s not just the functional skills they bring, but the mindset they must have to foster a customer-centric culture, while driving business growth and success.