The product-led growth trend is turning the world of sales upside down – but success with PLG is far more involved than simply adding a self-serve checkout to your website. In this fireside chat discussion with Tracy Jawhar, VP of Growth at Dext, learn how Dext recognized the market signals that led them to begin their PLG journey, how they are addressing key concerns such as mitigating channel conflict, how they’ve continued to iterate on their PLG strategy to create growth, the role data plays in aligning internal audiences on strategy, and what recommendations they would make to help you drive PLG success in your own business.