According to a popular business maxim, "failing to plan is planning to fail."  Yet, many sales and marketing teams lack rigor and cross-functional coordination in their annual planning. Tom Bressie, Hg Portfolio CMO, and Matt Gallagher, Hg Portfolio CRO, come together to share lessons learned around missed planning opportunities including examples from Hg companies. The session will include external benchmarks, a proven process for building a combined plan, and tools for CROs and CMOs.