Far too often, understanding demand generation metrics presentations seem to need a decoder ring. Key leaders such as CEOs and CROs are often left wondering what's happening in marketing and if the data being presented can be trusted. Additionally, marketing teams measure their own performance in ways that are not aligned to business outcomes. These problems can be solved by looking at demand generation performance through the lens of ROI - simply how many marketing program dollars were spent to generate how many dollars in sales pipeline. In this session, Tom Bressie, Hg Portfolio CMO, will cover how to implement ROI as a core reporting and decision making principal in demand generation strategy and execution.